PCR Client Success Story

— Infanttech —

Background —-

Lizette Espinosa

Owner

Infanttech is a family business that was born out of a very personal need. It was difficult for founder Lizette Espinosa and her husband to see their newborn son while driving or riding in the car and they were unable to find products on the market that properly addressed their issue. They decided to do something about it. Her husband, who is what Lizette calls a “techie,” built a prototype of a potential solution and tested it with a few friends. The positive feedback helped the couple move full steam ahead with bringing a travel baby monitor to life. They called it the “Zooby.”

Lizette jokingly refers to Infanttech as her third child and says the journey since 2012 has been both “long and up & down.” What simply started as a need to see their infant grew into an entire operation complete with manufacturing, marketing needs, and more. Lizette was introduced to PCR’s SBDC when she was applying for an SBA Economic Injury Disaster Loan (EIDL) in the midst of one of their growth phases. “They were helping me navigate through getting additional funding,” she recalls. PCR’s SBDC assistance at that time proved to be critical in the process. “I wasn’t aware that some things had changed. We wouldn’t have been aware had we not gotten close support.” Infanttech secured the needed funding and went on to engage for other business needs like marketing, social media & accounting.

Now in business for nearly 10 years, the SBDC’S assistance has contributed to the overall success of Lizette’s family business. 2021 was the first year they hit a significant milestone in sales. Infanttech also expects to end the year in the black profit-wise. “I’m excited,” Lizette beams. “It’s nice to look back and see that we held on and that we’re doing well.” As business grows, Lizette expects the relationship to continue. “PCR’s SBDC is an organization that we can go to as we get bigger with whatever challenge we have. We will always have something to solve,” she says.

Just as passionate as she is about her business, Lizette also has a passion for helping new entrepreneurs grow. One frequent question she asks is: “Who’s on your team? If you don’t have that, you better build one fast.” Lizette adds that there will always be challenges, so the key is to make sure one’s team is able to help lay a solid foundation and avoid pitfalls.

In regards to PCR’s SBDC team, she says, “They took a detailed look at our finances and patiently answered questions [about the EIDL funding]. Someone else might not have taken that time.” Infanttech’s initial interaction with the organization left such an impression that Lizette says the company was added to her roster of helpful resources without question. She finishes with, “I am very grateful for them of course, I would recommend them to any friend or small business owner.”